Why you need a website?
Businesses exist in a competitive environment. Companies are in competition with each other to provide best possible value for money and offer wide range of products for their customers. In this fast and technologically advanced world, it is very very essential for each business to go online. When you take your business online, your business is exposed to a wide range of audience.
Here are the few reasons why it is crucial to take your business online by launching a website.
#1. Internet has created a new economy, which by its tremendous growth and sheer size already changed our perception of traditional way of doing business. Online stores like Amazon, Ebay, flipkart etc have successfully created domination on areas, where just few years ago traditional companies were kings. However, in order to be successful on the net, you don’t have to own a big website like them. Even small and medium sized companies can manage to build their online businesses quite profitably. By owning a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground.
#2. In normal business, to buy your product or service, visitors need to come to your shop physically. Whereas on the Internet, your online shop could be only a click away from your prospective customers. With proper marketing and SEO your Internet storefront can have more buyers than you ever can get in your sales office or retail shop.
#3. Your business image increases by owning a website. Whether you sell products or services online or not, in today’s world people expect you to have a corporate presence on the Internet. Otherwise, people simply don’t take your business seriously if you tell them that your company does not have a website. A nice corporate site definitely increases the image of a company especially if it has great product or service related content to go with.
#4. You can provide better customer support with your online business. Giving the best support to retain the customer is one of the key factors of business value chain. Communicating with your customers and getting their feedback is more easy with a website. You can provide customer support more effectively. This means better customer satisfaction, repeated customers and increase of profitability.
#5. A decade ago, companies used to require days to deliver products or services update information to their customers. Things have changed since then. Today you can add or make any changes to your company and product related content virtually in a matter of couple of hours, publish on your site and share with the whole world. If your address or contact numbers are changed, you can easily update them on your website and inform all your customers in few minutes.
#6. By having a e-commerce website visitors can place order online and make payment online by cutting the time taken for giving a quotation, following up, placing order etc. This save you the cost spent on paper and save the travel cost and time for your customer. Companies can save their operation costs by adopting e-business solutions. The automation of the processes such as checkout, billing, payments, inventory management, and other operational processes, lowers the number of employees required to run the business.
#7. Your online business will be open all days and all time. Many customers search online more during the night time when they are more comfortable and relaxing. Your website will keep your customers engaged providing all information about your business, products, price, store location etc while you are sleeping.
#8. Building a web site does not require big investments. You can design a simple website with your company profile, products etc for a smaller cost and you can have a full-fledged corporate e-business site with all e-commerce features by spending extra cost depending on the features you require.
#9. In internet business you can do business from any part of the world. Your physical location, except for few cases is not that important since you conduct your business online. You can manage your website from any place in the world.
#10. Getting online is becoming cheaper and easier due to the emergence of new technologies. Apart from designing a website, it is essential to do search engine optimization for your website. By doing proper SEO for your website, you can make your website more visible to the audience and get more customers to your business.
Take your business online now, before your competitor does it.